Trans-Lux, whose name means "Through the Light", owns and operates State-of-the-Art Movie Theatres in New Mexico, Arizona, Colorado and Wyoming.
With the development of rear-projection technology in the early 1920s, Trans-Lux Daylight Picture Screen Corporation, the fledgling company that later became Trans-Lux Corporation, was founded by Percy Norman Furber. In the early years, rear projection technology was used in a lecture series as a visual aid that eliminated dimming of overhead lights. In 1923, this technology was installed at the New York Stock Exchange as a ticker tape projection system that changed the complexion of stock trading forever.
Advancements in rear projection technology led Trans-Lux Daylight Picture Screen Corporation to development of a total screen, projector and lens system, which made its debut at New York City’s Roxy Theater in 1927. Trans-Lux Movies Corporation was born with the introduction of the company’s first newsreel theater in the 1930s. By 1950 Trans-Lux had expanded its “art” theatre operations to 14 locations and by 1955, Trans-Lux began distribution of European films, including a hard-won battle to run "A Stranger Knocks" to American audiences.
In 1956 Trans-Lux formed a television subsidiary to syndicate the Encyclopedia Britannica Films library to bring educational films to children. Expansion in children’s’ programming is evidenced by successful syndicated cartoons including Felix the Cat, Gigantor and Speed Racer.
In keeping with its expansion plans, Trans-Lux followed the suburban theater trend and built its first shopping center theater in 1964. Changes in theater economics led the “twinning” of theater auditoriums to reduce operating costs and later area localization to screens in the Northeast brought Trans-Lux through the slump of the 1970s.
In September 1973 Trans-Lux debuted the longest running multimedia program in history, “The New York Experience.” This major tourist attraction ran for more than 16 years in Manhattan's Rockefeller Center before closing in 1989.
Trans-Lux sold its northeast-based movie theatre chain to Paramount in 1986, and in 1988 began rebuilding its theater chain in select markets in the Western Mountain States. This leads us to our present-day circuit of 62 screens in four states.
Trans-Lux is also a world leader in the deveopment of Electronic signs and displays. You may visit Trans-Lux's parent website at Trans-Lux.com. |